Stratici’s team of web development partners knows the basis upon which effective e-marketing channels are created to build relationships, revenue and ultimately profit growth. Design with a purpose. Since 2001, Stratici has been providing a full range of Internet marketing, design and programming services including the development of custom sites hosted on the Unix/Linux platform.

While we provide ongoing support and content management of your website post development, we also offer content management systems (CMS for clients who like to take a more hands on approach or whose budget limitations prevent them from taking on the costs of ongoing support and copywriting.

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OUR DESIGN TENANTS

Usability
A site irrespective of content volume should be designed so that a visitor can easily and quickly find the resource or product they want. Issues such as “Who is you audience and what kind of web access do they typically have?” should be considered. Through custom scripting we can introduce a dynamic, branching menu systems and 'bread crumb' methodology whereby users can open and close portions of the navigation. Navigation is straightforward and well organized. The end product truly reflects optimal usability. 

Presentation
The cosmetics of a site are an extension of the company it represents. A site must maintain professionalism and quality and must appeal thematically to its audience. Cleanliness, legibility and professionalism are necessary in all aspects of the site. Cosmetics are often difficult to gauge as they are, ultimately, a matter of preference. Our opinions of our designs are substantiated by our clients and their satisfaction.

Keep It Simple
Don’t fill up your site with graphics, animations, and other visual bells and whistles just for the sake of having them. Stick to the same basic color palette and font your company uses in other communications, like your logo, brochure and signage. Ensure that images and graphics serve to enhance, not distract from your marketing goals or lengthen site download times

Product Data Management
Storage and manipulation of large volumes of data is handled via a MYSQL database. MYSQL is an industry standard, enterprise level solution and is very well suited to handling large volumes of data. When the opportunity to collect data from or share with your visitors presents itself, go for it but insure that privacy and confidentiality expectation of users are met.

Real-time, Interactive Elements
A site should provide current information and resources of interest to visitors. Sites should also providing a communication portal such that visitors could provide feedback, input and questions. Establishing a community can considerably enhance traffic generation efforts.